Understand that many colleges track your interactions with them to gauge your interest level.

Learn that opening admissions emails and clicking links can be tracked.

Realize that registering for and attending virtual info sessions is a key data point.

Know that time spent on the university's website can sometimes be monitored.

Understand that this data can be a factor in admissions decisions, especially for 'borderline' candidates.

Use a consistent, professional email address for all your college communications.

Engage with official college social media accounts in a positive and mature way.

Don't 'spam' admissions officers, but do engage thoughtfully when appropriate.

Focus on genuine engagement with schools you're truly interested in.

Be aware of your digital footprint and how it contributes to your overall application narrative.