Go beyond the homepage: use university websites to find specific professor research or unique clubs.

Use social media listening tools to understand the current campus culture and conversations.

Explore platforms like Niche and Unigo for student reviews on specific academic programs.

Watch virtual information sessions and webinars to pull direct quotes from admissions staff.

Digitally 'walk' through campus using Google Maps Street View to mention specific locations.

Use your university's course catalog to identify specific classes you're excited to take.

Follow student-run clubs and organizations on Instagram to see what daily life is like.

Use LinkedIn to find alumni from your high school who attended the college and learn from their experience.

Integrate your findings seamlessly into your essay to show genuine interest.

Create a digital research file for each college to keep your personalized details organized.